Campaign rhetoric

You can a learn a lot about making your message fit your audiences needs and wants by watching political campaigns such as the ones you’re being treated to now. Granted, candidates will tend to go overboard and will often say only what they feel their audience wants to hear. But, the same principals apply to you and your messages as apply to the typical campaign speech.

The difference is that, instead of just wanting people to like you, you are putting your message into a context and a form that means something to your receiver(s). You’re addressing their needs and wants, you’re capturing their imaginations, and you’re using terms, examples, and concepts that are familiar to them.

So, while you may not fake a Southern accent, appear somewhere in bib overalls or a factory workers’ jumpsuit, or kiss any babies to earn votes, you can learn a lot by deciphering ways in which the candidates tailor their messages to varied audiences. Watch, listen and learn.

Call or E-mail to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

Company E-mail

It's very easy for you to quickly type a short E-mail letting everyone at work know that you're selling your son's trash bags for the football team, or your daughter's cookies for scouts, and make a low-pressure, "They're here if you want them", sales pitch to everyone at once.

But, a recent ruling from the National Labor Relations Board may have the unintended effect of making it forbidden for you to use your company's E-mail system for messages about personal solicitations like that.

It's not that the NLRB is anti-Band Candy. The ruling dealt with an E-mail about a union. But it could, in the future, be broadened to apply to any and all other solicitations, too.

Two things can help protect you here: one, check with your company's HR people to see if there are any restrictions BEFORE you send your message; and two, as you learn in your Break Through the Clutter Communication Seminar, use Brevity and Necessity as your guides on all E-mail. Send only what is needed, when it is needed. Instead of adding to coworkers' In Box clutter, walk around and make a more personal appeal to your potential customers. It's much more effective communication, and it will keep you from violating an E-mail policy that's going to be wide open to interpretation.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

NEW:PATHS Feedback

Susie, one of the attendees in Detroit in August, was kind enough to send an E-mail that said, among other things, "The information you shared has already been put to good use by me and even earned compliments." Congratulations, Susie. And congratulations on being able to apply what you learned to what you now say and write. It's great to hear that you've already been successful at it.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

NEW:PATHS Conference in Detroit

The National Eligibility Workers conference at the Marriott Renaissance Hotel in Detroit on August 24th went very well. Around 175 people attended the closing session and enjoyed a 45-minute presentation. The comments following the seminar included, "Outstanding presentation!", "You really walk the walk, too, you don't just talk the talk.", and "It's amazing how much information you cover in such a short time." Doris from California wanted to talk about the Power Point presentation itself and how it was completely different from anything else she had seen. And, an NEW member from the Virgin Islands took the time to say how much she enjoyed the presentation and that she had a learned a lot. So, thanks to all of the Eligibility Workers for their kind words, their attention, and their hospitality in Detroit. It was a lot of fun for everyone.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.