Yes, it DOES matter

In your "Break Through the Clutter" Communication Seminar, you learn that the words you choose and use DO say a lot about you. And you're cautioned to, therefore, choose wisely. An advertising agency and one of its now former employees learned that same lesson the hard way recently. He "dropped the F-bomb" in a Twitter message while signed in to a client's Twitter account. He not only lost his job, the agency lost the client. The fact that he thought he was using his own private Twitter account at the time is immaterial. If he simply didn't use that word in any communication, he would have never made that error.

Profanity has crept into more and more common usage over the years. Depending on the intended audience for your message, perhaps you can get away with some mild usage of offensive words to make a certain point. But profanity, and other offensive terms and phrases, is often "in the eye of the beholder". It is simply best, for effective communication, to use only words, terms and phrases that you know will mean something to the other person. Avoid anything that might be offensive to him or her. When you draw attention to the words you use, you draw attention away from your message's content. Use your intelligence and advanced vocabulary to find another, non-offensive way of saying the same thing.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business. 913-631-2985, bkthrucomm@aol.com. You'll be a hero for doing it.