Friday, September 4, 2009

Review your CONTEXT as well as your CONTENT

For written messages, it is critically important that you review the context of your message, as well as the content of it - how your message appears on paper, or your sign, or whatever medium you're using. Check it for errors, of course, but also check it for ways you may be misleading your receivers or perhaps not saying exactly what you mean to say.

A church was advertising its Sunday worship services on the sign in front of the building. People can easily assume that the services would be on Sundays. People would probably understand what the sign was intended to say. But what it read was

Sun Worship
8, 9:30 and 11am

What do they worship on cloudy days?

This humorous and harmless example demonstrates a much more serious point for the effectiveness of your message. A common and understandable abbreviation, to you, may be misleading or confusing to your receiver. So check the context of your message, as well as the content. Read your written messages to yourself to make certain that say exactly what you want them to say. Anything you can do to make certain that your receivers will understand what you're talking about is in your best interests in order to "Break Through the Clutter" of everyday life and make an impact on them with your messages.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, or bkthrucomm@aol.com. Let us help you communicate more effectively.