Footprints in cyberspace

Colleges and employers, both current and prospective employers, can and do check an applicant's digital footprints to help determine who might not be a good fit for their school or business. Tweets, photos and postings on social media sites, blog rantings, search results and more, can give screeners a clear picture of an applicant's behaviors and activities. Too often, it's not a very flattering picture.

In your "Break Through the Clutter" Communication Seminar, you learn that focusing your message on the other person(s) is one of the most important things you can do to communicate effectively. As a part of that, you learn to think about your audience - what they're doing, thinking, and feeling, what they'll do just before getting your message, what they'll do just after getting your message, and in what environment they will receive your message. You learn how to differentiate between different audiences and how to tailor different messages to those different audiences.

Those are the skills you also need to apply to creating your Internet presence. Some like to call it the "Grandma" test - if you wouldn't want your Grandma to see it or read it, don't post it. Consider who will see your posts and photos, who might see them at a later date, and decide what is and isn't appropriate for each potential audience. Gear each posting and photo toward the appropriate audience and only the appropriate audience. If your friends will think you look great with your tongue out and a drink in your hand, great. Show them that. But keep in mind that you might not want everyone to see that particular pose.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com. Help them get the skills they need to communicate effectively, and safely, in today's world. You'll be a hero for doing it.