Monday, October 26, 2009

"When feeling superfluous, leave."

We've been on a roll in the last few months finding ineffective wording on signs. This was in the blood center, in the area where donors get their juice and cookies.

"Please remain at the Revitalization station as long as you feel necessary."

When you start feeling superfluous, extraneous, or even unappreciated, you can leave.

Your reaction to these signs discussed in the last couple of months is a natural one, it's to laugh or snicker. The point is, you don't want anyone laughing or snickering at you.

Proofread your written messages, use spell check, have others proof your work, read your written messages out loud to yourself to make certain that they say exactly what you intend them to say, and check how your message actually looks on paper. Make it easy for your receivers to understand what the heck you're talking about, and you'll have a better chance to "Break Through the Clutter" of everyday life and make an impact with your messages.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, or bkthrucomm@aol.com.

Thursday, October 15, 2009

Aren't they all?

A sign on the wall in a fast-food hamburger restaurant -


A serious tribute to Ms. Turner, turns ironic simply because of her name.

As you'll learn in your "Break Through the Clutter" Communication Seminar, review the CONTEXT of your written messages as well as the CONTENT. Unintended consequences of your message will cloud its meaning as the focus of your receiver goes off of your message and onto, in this case, the irony of it all. You're, essentially, creating interference for your own message. That will make it even tougher for your message to "Break Through the Clutter" of everyday life and make an impact on your receiver.


Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985 or bkthrucomm@aol.com.