Campaign rhetoric

You can a learn a lot about making your message fit your audiences needs and wants by watching political campaigns such as the ones you’re being treated to now. Granted, candidates will tend to go overboard and will often say only what they feel their audience wants to hear. But, the same principals apply to you and your messages as apply to the typical campaign speech.

The difference is that, instead of just wanting people to like you, you are putting your message into a context and a form that means something to your receiver(s). You’re addressing their needs and wants, you’re capturing their imaginations, and you’re using terms, examples, and concepts that are familiar to them.

So, while you may not fake a Southern accent, appear somewhere in bib overalls or a factory workers’ jumpsuit, or kiss any babies to earn votes, you can learn a lot by deciphering ways in which the candidates tailor their messages to varied audiences. Watch, listen and learn.

Call or E-mail to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.