Clutter, again

Obviously, when your seminar is called "Break Through the Clutter", you're going to spend some time learning about what clutter is and how to break through it with your message. So, "clutter" will be discussed here again.

In addition to all of the advertising messages, voice-mails and E-mails, meetings and more that clutter up today's world, people are talking about themselves now more than ever before. With texts, tweets, blogs, and social network pages, people are sending so many messages about their likes, dislikes, hobbies and interests that you have to wonder if anyone is actually receiving those messages. Or, whether it even matters to the "senders" that their messages are heard. The act of sending them seems to be the goal rather than making certain that someone hears them.

An Internet expert described it as people wanting to be the stars of their own reality shows. They get attention. They think people are interested in when they are brushing their teeth, or just had a cup of coffee.

With so many being so interested in talking about themselves, they don't have a lot of time for you and your message, regardless of how important it may be. And that is the environment in which your messages are being heard and read today. That is the "clutter" your message must break through to make an impact.

The key is to make your message different from all of those other messages that are centered on the sender, to focus your message on your receiver. And that's what you learn how to do in your own "Break Through the Clutter" communication seminar. It is simple, but it isn't always easy.

Call or E-mail today to schedule your own "Break Through the Clutter" communication seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

Clutter

Part of your "Break Through the Clutter" communication seminar includes a definition and description of the "clutter" of everyday life - the interference your message has to deal with, compete with, and break through in order for you to actually be heard. Thanks to text messages, tweets, Facebook postings and more, the level of clutter is higher than ever before. And, it seems to grow every day.

Your message has to be special in order to break through all of this clutter and that's what you learn to do in your "Break Through the Clutter" communication seminar - how to make your message special, how to frame it in a new way to make it more effective.

Donnie Deutsch, the advertising and business guru, summed it up like this - "...give people new information or entertain them - or else you're in trouble." It's that simple. You and your message have to fight to be heard today above all of the noise that is a part of everyday life.

Call or E-mail today to schedule your own "Break Through the Clutter" communication seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

Patience is a virtue

After three years of contact back and forth, it's wonderful to get the chance to speak to the Athletic Equipment Managers this summer. This will be a lot of fun for all of us, and we'll be able to address the unique communication challenges they face everyday. Can't wait.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.