It's official. There is now an unwritten policy in China that bureaucrats need to edit what they say and stop talking and talking and talking. Amen.
In your "Break Through the Clutter" Communication Seminar, you learn about the philosophy of "Economy of Words". In China, they're putting it into practice. A Communist Party official in Henan was forced from the podium during his remarks and chastised by a superior with, "All your words are empty. Please stop reading and get off the stage." Ever wanted to say that to someone?
With texts, tweets, IMs, phone calls, electronic media, and all of the other messages bombarding your receiver every day, they have neither the time nor interest to listen to you prattle on. Edit your message to the bare bones, make it efficient in its use of language, and phrase it so that they get your message right away. That way, you'll make an impact BEFORE they ask you to "please stop reading and get off the stage."
Learn how in your own "Break Through the Clutter" Communication Seminar. Call or E-mail today to schedule one for your business or group, 913-631-2985, bkthrucomm@aol.com.
Friday, August 27, 2010
Sunday, August 15, 2010
Watch and learn
Now that the Primary Election campaign is over in many parts of the country, watch and learn from how campaigns change as the General Election approaches. It's a great example, whether you're a fan of politics or not, of tailoring your message to fit your audience.
In the primaries, candidates are only running against others in their same party. So, a candidate needs to convince members of that party that he or she is "more Democrat" or "more Republican" than opponents. But, for the November election, independent voters and voters from the other party need to be won over. The messages, themes, and promises of the Primary campaign give way to newer, more moderate messages and promises.
That's what it takes, not only to get elected, but just to reach your audience in general. And that's what you'll learn how to do in your "Break Through the Clutter" Communication Seminar. Think about who your audience is for a given message. Think about their frame of mind, their wants and needs, and the environment in which they'll receive your message. And then, tailor your message to fit those unique circumstances. That's how you break through the clutter of everyday life and actually reach the people you need to reach.
Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.
In the primaries, candidates are only running against others in their same party. So, a candidate needs to convince members of that party that he or she is "more Democrat" or "more Republican" than opponents. But, for the November election, independent voters and voters from the other party need to be won over. The messages, themes, and promises of the Primary campaign give way to newer, more moderate messages and promises.
That's what it takes, not only to get elected, but just to reach your audience in general. And that's what you'll learn how to do in your "Break Through the Clutter" Communication Seminar. Think about who your audience is for a given message. Think about their frame of mind, their wants and needs, and the environment in which they'll receive your message. And then, tailor your message to fit those unique circumstances. That's how you break through the clutter of everyday life and actually reach the people you need to reach.
Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.
Tuesday, August 3, 2010
Editing for success
Ken Burns' masterful documentary on the Civil War includes a quote from Edward Everett in its discussion of the aftermath of the Battle of Gettysburg. This quote was also included in the official "Break Through the Clutter" Communication Seminar workbook years ago in order to encourage you to edit, edit, edit.
To recap the story, Edward Everett was one of the speakers at the dedication of the cemetery in Gettysburg in November 1863. As was the custom at the time, Mr. Everett spoke for about two hours. Then, Abraham Lincoln was introduced to the crowd and he delivered what is known as "The Gettysburg Address". The official photographer of the event took his time readying his equipment as the President began to speak, knowing that he had a couple of hours to get the right natural light and compose his shot. Suddenly the President finished and walked over to sit down. The photographer quickly snapped the only existing photo of the event, a blurry shot of Lincoln, in mid-air, as he's sitting down.
Following the event, Edward Everett wrote to Lincoln and summed up the whole philosophy behind "utilizing Economy of Words", a skill you'll learn in your "Break Through the Clutter" Communication Seminar. Everett wrote, "I wish that I had come as close to the central idea of the occasion in my two hours as you did in two minutes." Seven score and seven years later, one of those two Gettysburg speeches is remembered and treasured.
Writing or speaking a lot, or for a long time, does NOT mean you're a great communicator or an effective communicator. It doesn't even mean that you have a lot of important things to say. It just means that you talk a lot. And, in today's fast-paced world, it also means that no one will listen to you or remember what you said. Edward Everett was an orator. Abraham Lincoln delivered a message that meant something.
"Economy of Words" is just one of the philosophies and approaches to communicating effectively that you will learn in your "Break Through the Clutter" Communication Seminar. Call or E-mail today to schedule your own seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.
To recap the story, Edward Everett was one of the speakers at the dedication of the cemetery in Gettysburg in November 1863. As was the custom at the time, Mr. Everett spoke for about two hours. Then, Abraham Lincoln was introduced to the crowd and he delivered what is known as "The Gettysburg Address". The official photographer of the event took his time readying his equipment as the President began to speak, knowing that he had a couple of hours to get the right natural light and compose his shot. Suddenly the President finished and walked over to sit down. The photographer quickly snapped the only existing photo of the event, a blurry shot of Lincoln, in mid-air, as he's sitting down.
Following the event, Edward Everett wrote to Lincoln and summed up the whole philosophy behind "utilizing Economy of Words", a skill you'll learn in your "Break Through the Clutter" Communication Seminar. Everett wrote, "I wish that I had come as close to the central idea of the occasion in my two hours as you did in two minutes." Seven score and seven years later, one of those two Gettysburg speeches is remembered and treasured.
Writing or speaking a lot, or for a long time, does NOT mean you're a great communicator or an effective communicator. It doesn't even mean that you have a lot of important things to say. It just means that you talk a lot. And, in today's fast-paced world, it also means that no one will listen to you or remember what you said. Edward Everett was an orator. Abraham Lincoln delivered a message that meant something.
"Economy of Words" is just one of the philosophies and approaches to communicating effectively that you will learn in your "Break Through the Clutter" Communication Seminar. Call or E-mail today to schedule your own seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.
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