Monday, December 15, 2008

Lingo and Jargon

The British are sometimes thought of as being stuffy and proper. It's all a part of being veddy British. Recently, they took great steps toward being less stuffy and more understandable when the British government told their local authorities to stop using management buzzwords like "synergy", "stakeholders", or "sustainable communities". Hooray!

Saying that these terms confuse people and prevent residents from understanding what local governments do, they sent out a list of 100 "non-words" that officials should avoid using if they want to be understood. And they told their officials to not "hide behind impenetrable jargon or phrases."

In the segment of your "Break Through the Clutter" Communication Seminar where you learn about the Content of your message, you're cautioned against using lingo or jargon, and even against using "pop talk", trying to sound "hip" or "cool". Particularly when you're addressing a large audience, there's no guarantee that everyone will understand the same technical terms, the same specialized language unique to a certain area of interest or expertise, or the latest street slang. In order to communicate effectively, use only words, terms and phrases that you know will mean something to your receiver(s).

As they used to say in Britain, but don't anymore, it gives empowerment to the synergies of your communication dyads.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.