Watt a grate book

A book released last month is all about typos. Hopefully, it doesn't contain any. Two guys took a two-and-a-half month clockwise journey around the U.S. hunting for typos. They weren't disappointed. 437 errors were found on public signs. Some were misspellings, some were wrong forms of a word (they're, there, their), some were simple mistakes. 437 on display for public consumption.

In your "Break Through the Clutter" Communication Seminar, you learn the importance of Striving for Zero Defects. Everybody makes mistakes. The only people who don't make mistakes are dead people. The key is to keep your mistakes from ever seeing the light of day.

First of all, mistakes send a message about you, and, it's not a good one. More importantly, mistakes become distractions. The focus of your receiver goes off of your message and onto the mistake. You're essentially creating interference for your own message.

And, mistakes can cause confusion. Anything you can do to make it easier for your receiver to understand what you're talking about is in your best interests. So, use a spell check program. Have others proof your work before it ever sees the light of day. Whatever it takes to reach Zero Defects.

This isn't about being picky or anal retentive. It's about taking pride in your message and making it the best it can be so that it is as effective as it can be. And that's what you learn how to do in your "Break Through the Clutter" Communication Seminar.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com. You'll be a hero for doing it.

Even TV is delayed now

In your "Break Through the Clutter" Communication Seminar, you learn about the volume of "clutter" that your message has to overcome in today's world in order to get through to people. You also learn how that clutter makes it critically important for you to edit your message to within an inch of its life so that others get your point early and clearly. They simply don't have time to give your message attention for long, and they have too many other things pulling at them and distracting them. While you like to think that what you have to say is very important to others, their priorities probably lie elsewhere.

This really shows in the world of TV viewing today. To many, few things are as important as their favorite TV show, movie, or a game involving their favorite team. It used to be that everything came to a halt when that show or game was on. The phone was turned off. The doorbell wasn't answered. Whether it was for thirty minutes, an hour, or a three-hour game, time stood still. Not anymore.

A survey released last month shows that 62% of TV viewers now "time-shift" their programs, meaning that they watch the shows and games when it is convenient for them instead of when the programs are broadcast. Real life tends to get in the way of them enjoying something that's near and dear to them. So, they delay the broadcast, speed through it, and make it fit their schedules.

The same is true for you and your message. Your E-mail or voice-mail will be delayed until it is convenient for your receiver to give you attention. It will be scanned, skipped through, and glanced at. It's up to you to make certain that what they see and get from your message is what you need them to see and get. And that's what you'll learn how to do in your "Break Through the Clutter" Communication Seminar.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com. You'll be a hero for doing it.