Audience Demographics

One thing that was fun and unique about the presentation to the Athletic Equipment Managers last month was that when we focused on communicating with their athletes, it was a very narrow "demographic" that we were talking about. "Demographic" here meaning the vital statistics, basically, involved with their audience of athletes. Nearly all Equipment Managers in the room worked in a collegiate environment. So, when they needed to communicate with their athletes, they would be talking to, primarily, 18-22 year-olds.

Most of the time you are not in a situation where the people you need to communicate with are almost all within a few years of each other. For instance, at work your receivers might have a wide age range, as well as a wide range of education, experience, background, and more. This unique situation with the Equipment Managers allowed us to get very specific in terms of the lifestyles, habits, and interests of their target group. It also allowed us to zero in on the "clutter" that affects this age range every day.

If you find yourself communicating with a group defined by such a narrow demographic trait, take advantage of that fact. As you picture an actual person in your mind while composing your message, be as specific as that narrow demographic allows. It's a great way to make your message even more effective because it is designed specifically for people who fall into that demographic.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.