Wednesday, May 5, 2010

E-mail, again

In your "Break Through the Clutter" communication seminar, you learn the importance of grabbing the attention of your message's receivers early and capturing their imaginations. Throughout the seminar, you're shown various ways of accomplishing this, including how this philosophy applies to both voice-mail and E-mail.

Hit your main point within the first two sentences when sending an E-mail message, for instance. That way, when your receiver opens your message, there's the important information they need right at the top. They don't have to scroll down down to find it. And every time they refer back to your E-mail, there it is again, right at the top.

Also, include a descriptive "Subject" line in your E-mails. Often you can make your point or answer a question just in the Subject line. As mentioned in the April 22 post on this blog, it takes your receiver an average of four minutes to open, read, respond to, and either delete or store each E-mail they get. If you can communicate your important information in just the Subject line of your message, you may save them those four minutes. Subject lines such as, "Meeting Thursday 10am", "Cookie money due Tuesday" and the like, communicate your message as soon as they see it in their inbox. And, the descriptive Subject line makes your message "break through the clutter" of all of the other E-mails they receive. In the text of your E-mail then you simply need to reinforce and expand upon your information since communication has already happened.

Call or E-mail today to schedule your own "Break Through the Clutter" communication seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

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