Thursday, April 22, 2010

Too much E-mail

In your "Break Through the Clutter" communication seminar, you learn that the two keys to effective use of E-mail are brevity and necessity, sending only what is needed when it is needed. There is simply too much E-mail going on.

A study now shows that your receiver spends an average of four minutes to open, read, respond to, and either delete or store each E-mail. That's a very important statistic for you to consider.

When communicating, you need to picture an actual person in your mind as you compose your message, what they're doing, thinking, and feeling. Part of that, when it comes to E-mail, is to realize that if your message ends up being one of forty or fifty that piled up while they were on vacation. At four minutes per E-mail, they might not have time to read something called, "Another Blond Joke".

Plus, if they are used to getting only important E-mails from you, when they get one, they will tend to think that it is important. If, however, they usually get 15-20 E-mails a day from you, and most of those contain the same jokes, cartoons, and video links that others are sending to them, they won't consider your E-mail to be as important.

Brevity and necessity, the keys to effective use of E-mail, when done in conjunction with all of the other things you'll learn in your own "Break Through the Clutter" communication seminar. Call or E-mail today to schedule a seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.

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