You're in the shallow end more often now

Scientists are starting to see and measure the affects today's society and the Information Superhighway are having on people. Their findings directly affect the way you need to communicate today. Your "Break Through the Clutter" Communication Seminar will teach you and your group the skills they need to be heard in this environment.

The book, "The Shallows: What the Internet Is Doing to Our Brains" says, among other things, that people who are becoming accustomed to instant everything - information, news, answers to questions both pertinent and mundane - are developing patterns of distracted and shallow thinking. When people are used to the immediacy of social media, of constant texting and phone calls, and of "always" being able to to access someone or something, their methods of processing information change.

Memory development and usage are no longer necessary - instead of trying to remember who sang a song or what the name of a song is, you now simply hold up your phone and it tells you the title and artist. Instead of remembering what year such-and-such occurred, you know you can always find it online. Your phone will tell you your schedule. Your car will tell you how to get somewhere. You may consider these to be amazing developments that have greatly increased the quality of life, but they also affect how people process information, including your message.  No one needs to remember anything anymore. Sadly, that applies to your message, too.

On a social media site, you see that a friend did something, or posted a photo, or announced something that has happened to them. You respond as soon as you see it. That's great. But then, you move on to the next thing from someone else. And what your first friend did, showed, or announced is replaced in your memory.

Your message is a small part of a large amount of information that your receiver will see and hear in a given day. They'll digest it for an instant or two, and then move on to the next thing. You need to take that into consideration when you are crafting your message. Understand that subtlety is often lost because it takes too long to develop. Grab their attention early in your message and capture their imaginations in order to try to keep them. You CAN do it, but it takes some work.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com. You'll be a hero for doing so. Once they get their noses out of their mobile devices, that is.