Watt a grate book

A book released last month is all about typos. Hopefully, it doesn't contain any. Two guys took a two-and-a-half month clockwise journey around the U.S. hunting for typos. They weren't disappointed. 437 errors were found on public signs. Some were misspellings, some were wrong forms of a word (they're, there, their), some were simple mistakes. 437 on display for public consumption.

In your "Break Through the Clutter" Communication Seminar, you learn the importance of Striving for Zero Defects. Everybody makes mistakes. The only people who don't make mistakes are dead people. The key is to keep your mistakes from ever seeing the light of day.

First of all, mistakes send a message about you, and, it's not a good one. More importantly, mistakes become distractions. The focus of your receiver goes off of your message and onto the mistake. You're essentially creating interference for your own message.

And, mistakes can cause confusion. Anything you can do to make it easier for your receiver to understand what you're talking about is in your best interests. So, use a spell check program. Have others proof your work before it ever sees the light of day. Whatever it takes to reach Zero Defects.

This isn't about being picky or anal retentive. It's about taking pride in your message and making it the best it can be so that it is as effective as it can be. And that's what you learn how to do in your "Break Through the Clutter" Communication Seminar.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com. You'll be a hero for doing it.