Watch and learn

Now that the Primary Election campaign is over in many parts of the country, watch and learn from how campaigns change as the General Election approaches. It's a great example, whether you're a fan of politics or not, of tailoring your message to fit your audience.

In the primaries, candidates are only running against others in their same party. So, a candidate needs to convince members of that party that he or she is "more Democrat" or "more Republican" than opponents. But, for the November election, independent voters and voters from the other party need to be won over. The messages, themes, and promises of the Primary campaign give way to newer, more moderate messages and promises.

That's what it takes, not only to get elected, but just to reach your audience in general. And that's what you'll learn how to do in your "Break Through the Clutter" Communication Seminar. Think about who your audience is for a given message. Think about their frame of mind, their wants and needs, and the environment in which they'll receive your message. And then, tailor your message to fit those unique circumstances. That's how you break through the clutter of everyday life and actually reach the people you need to reach.

Call or E-mail today to schedule your own "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.