Too wordy?

A business owner asked if the pages of his web site were "too wordy". He thought they were, but his ad agency told him that he needed to explain his services in great detail to his potential clients. He felt trapped between what his "experts" were telling him and what his gut was telling him.

It's always tough to know how much info is too little and how much is too much. You can have as little as three seconds today to make an impact on people. Due to the "clutter" of everyday life, people just don't have the time to really digest your message. The best solution is to tell just the basics of what you offer. Grab their attention. And then, as they get interested in you and your message, tell them your story and fill in the details.

In order to actually reach people today, you need to utilize what we call, in your "Break Through the Clutter" Communication Seminar, "Economy of Words". Edit, edit, edit. Attention spans and the volume of all of the other messages in today's world demand it. And as people get more and more used to services like Twitter, with a 140 character limit, they will be less and less likely to sit through a lot of information from you.

Call or E-mail today to schedule a "Break Through the Clutter" Communication Seminar for your group or business, 913-631-2985, bkthrucomm@aol.com.